Call us at: (646) 290-8538

We create and optimize breathtakingly simple apps, websites, and services.

Our Services

User Experience (UX) Design

We create and optimize pathways for users to accomplish your business goals. Our approach to UX design incorporates both waterfall and agile approaches.

  • Information Architecture
  • Responsive Design
  • User Flows
  • Usability Testing
  • Graphic User Interface Design
  • UI Design
Rapid Prototyping

Rapid Prototyping involves getting your ideas into the hands of both actual users and business stakeholders as quickly as possible in order to get feedback. We can create mobile and web-based prototypes that mimic both native and non-native apps for almost any platform - including iPhone, iPad, Android - even console games.

  • Web Application Development
  • Sencha Touch Design and Development
  • Axure Protoyping
  • Product Development
KPIs / Metrics

We use data-driven techniques to monitor and make sense of your metrics - allow us to integrate our findings into your agile or waterfall-based timelines. Using tools such as Google Analytics, Kissmetrics, and Chartbeat give us a strong insight into your product or service.

  • Business Intelligence
  • Google Analytics Optimization
  • Key Performance Indicator Strategy
  • Tableau Data Visualization (coming soon)
  • Keyword Research
  • Custom Goal Funnels and Event Creation

Let us help you improve, grow and optimize your business

We are passionate about helping medium and large businesses bring their brands to new levels of profitability, recongition, and awesomeness. Every click, tap, touch, and swipe counts. Every visitor counts. Every interaction tells a story, and these clusters of interactions shape your business. We are excited to help. We focus exclusively on User Experience Design,, UI, Prototyping, and Data Analytics so your team can focus on the rest.
Why choose us
We're Fast

We pride ourselves on being quick to deliver results. Oftentimes the same day as the project starts! We aim to iterate fast and can work with your team's existing tech stack, whether it's Sharepoint, Git, or Dropbox.

We Measure Everything

There's an old saying about opinions...we prefer to measure our output and recommendations by your data. Show us usage trends and we can deliver better results that are informed by your data.

We're Specialized

We are laser-focused on the user experience. Because we are so specialized we can work alongside your marketers, developers, and business analysts to identify areas of improvement for redesign initiatives, weekly sprints, and retainer-based engagements.

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Companies we've worked with


We are...

40 minutes away from New York City, most parts of New Jersey, and Philadelphia.

Reachable by phone: (646) 290-8538

On Skype - talk with us at optimino

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